Current:Home > MarketsCosMc's spinoff location outpaces traditional McDonald's visits by double in first month-LoTradeCoin
CosMc's spinoff location outpaces traditional McDonald's visits by double in first month
View Date:2024-12-25 09:44:47
McDonald's space-themed spinoff concept, CosMc's, has blasted off since the first location opened in Bolingbrook, Illinois in early December, introducing the new, beverage-led store to fast food fans.
With just one location currently open that operates drive-thru only, the 2,800-square-foot restaurant is significantly smaller than the average 4,000-4,500-square-foot McDonald's and offers a more limited food menu, instead focusing on trendy, fun drinks.
CosMc's experience:This woman waited 4 hours to try CosMc's. Here's what she thought of McDonald's new concept.
Despite only having been open in a single location for one month, CosMc's is already lapping typical McDonad's locations regarding traffic, according to a report released by analytics platform Placer.ai earlier this month.
Using location data from mobile devices, the company estimated that CosMc's doubled the number of total visits and tripled the number of visitors per square foot compared to an average McDonald's in its first month. Even so, Placer.ai estimated that the restaurant could see even more success with some tweaks to drive-thru capacity and overflow space.
"It's also worth noting that CosMc’s visitation numbers would likely have been much higher if the location had additional capacity to satisfy the overwhelming demand," the report said, reflecting reports that the four-bay drive-thru system still needs work, as the system lends itself to confusion and bottlenecks when there are delays with orders.
When the concept was announced, fans speculated the chain was hoping to compete with trendy locations offering snacks and unique drinks, such as Dutch Bro. or Starbucks. As far as demographics go, it appears CosMc's has, at least in early days, attracted the younger groups who frequent the targeted competitors, with the largest customer base thus far being 22 to 29 years old, according to Placer.ai.
USA TODAY has reached out to McDonald's for comment on the report.
McDonald's plans to open approximately 10 CosMc’s pilot locations by the end of 2024, the chain previously announced. While exact locations have not been given, customers in the Dallas-Fort Worth and San Antonio metro areas can expect to be the lucky ones to see more popping up soon.
CosMc's:McDonald's reveals locations for chain's new spinoff restaurant and menu
What's on the CosMc's menu
CosMc's is a new spinoff restaurant idea from McDonald's. McDonald's CEO and president Christopher Kempczinski described it as "a small format concept with all the DNA of McDonald’s but its own unique personality."
The theme leans into the space-based, futurism-of-the-past aesthetic associated with a mascot named CosMc who appeared in ads in the late '80s and early '90s.
The menu features teas and lemonades, coffees, slushies, frappes and signature fruit energy-style drinks called "Galactic Boosts." Some highlights include a Turmeric Spiced Latte, S'mores Cold Brew, Churro Frappe and Sour Cherry Energy Burst.
With seven iced tea and lemonade flavors, four Galactic Boost energy drinks, 11 coffee and tea-based beverages and five frappe flavors, along with the traditional list of soft drinks and milkshakes, CosMc's has a lot to offer those looking for something new.
The food menu is a little more limited but equally unique, featuring a Spicy Queso Sandwich, a Creamy Avocado Tomatillo Sandwich, Pretzel Bites, Savory Hash Brown Bites, a snack box and stuffed pastry bites called McPops. There are also cookies, sundaes, McFlurries, ice cream and three traditional McMuffin options.
veryGood! (355)
Related
- Blake Snell free agent rumors: Best fits for two-time Cy Young winner
- The Best Swimsuit Coverups on Amazon for All Your Future Beachy Vacations
- LeBron James and Jason Sudeikis tout Taco Bell's new $5 Taco Tuesday deal: How to get it
- Chicago Bears will make the No. 1 pick in the NFL draft for just the third time ever
- AP Top 25: Oregon remains No. 1 as Big Ten grabs 4 of top 5 spots; Georgia, Miami out of top 10
- Caitlin Clark set to sign massive shoe deal with Nike, according to reports
- Dolphin found shot to death on Louisiana beach, NOAA offering $20k reward to find killer
- Tennessee lawmakers pass bill to allow armed teachers, a year after deadly Nashville shooting
- Ranked voting will decide a pivotal congressional race. How does that work?
- The Daily Money: Peering beneath Tesla's hood
Ranking
- DWTS' Gleb Savchenko Shares Why He Ended Brooks Nader Romance Through Text Message
- Suspect in break-in at Los Angeles mayor’s official residence charged with burglary, vandalism
- Hazmat crews detonate 'ancient dynamite' found in Utah home after neighbors evacuated
- Earth Day 2024: Some scientists are calling for urgent optimism for change | The Excerpt
- 'America's flagship' SS United States has departure from Philadelphia to Florida delayed
- Tennis' powerbrokers have big plans. Their ideas might not be good for the sport.
- Fast-food businesses hiking prices because of higher minimum wage sound like Gordon Gekko
- A conservative quest to limit diversity programs gains momentum in states
Recommendation
-
Prayers and cheeseburgers? Chiefs have unlikely fuel for inexplicable run
-
Skai Jackson Reveals Where She Stands With Her Jessie Costars Today
-
Primary voters take down at least 2 incumbents in Pennsylvania House
-
Ex-minor league umpire sues MLB, says he was harassed by female ump, fired for being bisexual man
-
How Ben Affleck Really Feels About His and Jennifer Lopez’s Movie Gigli Today
-
Aaron Carter's twin sister Angel to release late singer's posthumous album: 'Learn from our story'
-
'Shogun' finale recap: Hiroyuki Sanada explains Toranaga's masterful moves
-
Pitbull announces Party After Dark concert tour, T-Pain to join as special guest